Pao Cafe Brand Cōmpass™

Welcome to the Pao Brand Compass™ – a flexible brand guideline designed to help you understand and convey the spirit of Pao with clarity, modernity, and consistency across every touchpoint.

This document provides the principles and tools necessary to ensure that Pao is always represented as a modern Vietnamese coffee brand, where each cup is not just a drink but the beginning of a story, a connection, and an inspiration. Pao is the space where people come together to meet, share, and embark on new journeys – from everyday moments to far-reaching aspirations.