Natural light with warm or neutral tones is prioritized to highlight the authenticity and elegance of the space and products. Images should maintain clarity and brightness, avoiding overly harsh edits or artificial color tones – ensuring each photo feels natural and true to Pao’s spirit.

Pao Cafe’s product photography should prioritize natural, soft light to highlight freshness and detail without harsh shadows or heavy filters. Drinks must remain the clear focal point, framed with simple, neutral backgrounds such as beige, off-white, or wood textures. 

Recommended angles include 45°, top-down, or eye-level to ensure clarity and variety. Products should always look vibrant, with visible details like crema, foam, or ice, and steam for hot drinks when possible. To convey connection and warmth, images may also include human interaction, such as serving or holding the cup.

Pao Cafe’s customer photography should capture authentic and inspiring moments, highlighting how customers truly experience the café. Photos should use natural light, avoiding heavy filters, to reflect warmth and authenticity. Key scenarios include: enjoying coffee with friends, engaging in conversations, moments of focus while working, or quiet reflection with a cup. 

The frame composition should balance both the human subject and the café environment, ensuring expressions and gestures are natural and unposed. 

Pao Cafe’s staff photography highlights warmth, professionalism, and dedication in every moment of service. Images should focus on genuine expressions - welcoming smiles, attentive gestures, and the care shown in crafting each drink. 

Shots may include staff interacting with customers, working as a team, or carefully preparing coffee, always conveying passion and quality. 

Pao Cafe’s store space photography captures the café as a place full of light, energy, and inspiration. Shots should highlight both the exterior façade and the inviting interior details, from cozy seating corners to well-designed functional areas. 

Natural light is prioritized to emphasize openness and positivity, creating an atmosphere that feels welcoming and vibrant. 

The photography don’ts at Pao Cafe ensure brand image consistency, making sure every shot reflects the café’s modern, energetic, and connective spirit. Following these guidelines preserves the positive, friendly, and inspiring emotions that Pao seeks to share with its customers.