Pao Cafe’s color palette is inspired by the modern Vietnamese café space, where local spirit meets international sophistication. Deep navy reflects the depth of the urban landscape, Coffee beige recalls the rustic warmth of coffee beans and terracotta, while Ivory white evokes the purity of morning light. Together, they create an identity that feels both contemporary and warmly rooted in Vietnamese culture.

Pao Terracotta Orange serves as a warm, energetic accent, evoking Vietnamese sunlight. It balances elegance with youthfulness, bringing a sense of approachability and connection to the brand.

The neutral color palette serves as a foundation to highlight the primary and accent colors. It keeps the overall design balanced, ensures readability, and conveys a sense of elegance and sophistication.

When combining colors, keep in mind that primary and accent colors are rarely used directly together. Instead, each color often stands alone as a dominant tone in the composition or is paired with its own variations to create depth. An important principle is to prioritize pairing with neutral colors, which helps highlight the main tones while maintaining overall harmony.

This approach maximizes the individuality of each shade, avoids visual clutter, and ensures that the brand message is delivered clearly. At the same time, it allows for strong adaptability across different contexts, from printed materials and collaterals to real-world spaces, while preserving a sense of elegance, balance, and recognition.